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Monthly Archives: May 2020

IP

Comprehensive Intellectual Property (IP) Audits: A Four Step Process

By L.A. Perkins |

An intellectual property (IP) audit is essentially an inventory of a company’s intangible assets. A professional audit helps businesses determine what they own, how much their IP is worth to them, the strengths and weaknesses in their current procedures, and what action they can take to better protect their company. You may be wondering:… Read More »

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What Can Brands Do to Keep Counterfeit Products Off the Market?

By L.A. Perkins |

Counterfeit products can cause enormous damage to a brand. The Organisation for Economic Cooperation and Development (OECD) estimates that counterfeits now make up approximately 3.3 percent of all global trade. For reference, this means that more than $1 trillion in counterfeit products are sold every year—with footwear, apparel, electronic goods, watches, medical equipment, and… Read More »

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